With near to 70 billion impressions flowing in each day via open advert exchanges, publishers have usage of a larger pool of prospective buyers and wider publicity.
垂直类广告网络根据品牌广告主的主流需求，来采购相关的垂直媒体，譬如汽车类广告有很大的投放预算，有些广告网络就包断相应的汽车类媒体频道资源，整合成一个媒体包卖给广告主，从中赚取差价，国内的易传媒属于这一类。
Currently, the preferred exchange, Google Ad Exchange supplies publishers use of many of the advertisers in AdSense and additional premium/big manufacturer advertisers.
By RTB, advertisers are able to have far more Command more than their acquiring, which cuts down on wasted advertisement impressions by serving adverts to pertinent audiences and minimizing advert fraud possibility.
巨大的库存量：由于卖方的门槛相对较低，同时其来源可以是多个广告网络，所以相对而言，其流量是巨大的，接触的人群更宽泛。
An advert exchange is usually a platform that connects consumers and sellers of online advertising House. As a result of serious-time bidding (RTB) technologies, impressions are priced individually based on relevance on the consumer's passions.
It's a supply of a stable revenue stream for publishers as they have got substantial Regulate over the transaction technique. Advertisers also benefit from steady Cost For each Mile price ranges and have usage of top quality inventory.
Delivers State-of-the-art viewers segmentation capabilities to make sure the correct concept reaches the correct customer
Offer up your stock Clearly show up when folks are searching with visually participating item listings and more info allow them to really know what you may have in inventory to generate additional profits.
As an example, a vehicle corporation could use Digital truth technology to create a 360-diploma online video in their latest model, permitting consumers to practical experience the vehicle in a more interactive and fascinating way. Advertisement exchanges will also be Discovering new approaches to incorporate voice research into their promoting approaches. Along with the increase of sensible speakers and voice assistants, advertisers are searching for techniques to produce ads which are optimized for voice search. This consists of utilizing all-natural language processing and voice recognition technologies to make adverts that happen to be additional conversational and intuitive for end users. The Affect of Rules and Business Adjustments
买方可以控制在哪里展示自己的广告,在哪里不展示 自己的广告;还可以使用频次上限、投放速度和其他功能来精确地控制广告的投放。
Consider it just like a inventory exchange, but instead of trading stocks, advertisers and publishers are buying and selling advert Areas.
When advertisers call for advertisement Area, they enter the actual-time bidding system on the exchange and declare the most Expense-for every-impact They are really ready to pay back. The inventory then selected has to satisfy certain standards selected with the advertisers.
Being a publisher, finding the right advert exchange to monetize your internet site is very important to maximizing your profits.